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Asian luxury

25/09/2009

Relaunch Maheso spring rolls: now with more filling, more flavour, with new packaging ... and the consumer award.

Maheso, the undisputed leader, with 60% of the Spanish market share in sales of spring rolls (according to ACNielsen source), introduces the relaunch of its SPRING ROLLS, and having reformulated its recipe con they have achieved what seemed impossible: tasty spring rolls, with more filling, and thinner and crispier pastry : a genuine Asian luxury!

And to boost sales and advertise the improved product, they are being introduced in redesigned packaging, which boasts the Taste of the Year seal 2009, proving that recipe reformulation has been a success endorsed by the consumer.

Having relaunched this product Maheso strengthens its market leader position in Spring Rolls gaining consumer recognition for its continuing commitment to improvement, quality and innovation.

 

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